{"product_id":"client-at-the-core-marketing-and-managing-todays-professional-services-firm-hardcover","title":"Client at the Core: Marketing and Managing Today's Professional Services Firm Hardcover","description":"\u003cp\u003eStore Name: Online Store\u003cbr\u003eProduct Condition: Good As New\u003cbr\u003eCondition: Nil\u003cbr\u003eExpiry date: Nil\u003cbr\u003eWarranty date: Nil\u003c\/p\u003e\n\u003cp\u003ePICTURES FOR ILLUSTRATION ONLY. ACTUAL PACKAGING AND PRINT MAY VARY.\u003c\/p\u003e\n\u003cp\u003eBook Type: Business\/Computing\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eClients At The Core\u003c\/span\u003e\u003cspan\u003e is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas.\"\u003cbr\u003e-\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePatrick J. McKenna\u003c\/span\u003e\u003cspan\u003e, a leading international consultant to professional service firms\u003cbr\u003e\u003cbr\u003e\"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment.\"\u003cbr\u003e-\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDavid Maister\u003c\/span\u003e\u003cspan\u003e, author and consultant\u003cbr\u003e\u003cbr\u003e\"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm.\"\u003cbr\u003e-\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eRick Telberg\u003c\/span\u003e\u003cspan\u003e, Editor at Large, American Institute of Certified Public Accountants\u003cbr\u003e\u003cbr\u003e\"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead.\"\u003cbr\u003e-\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eRichard S. Levick, Esq.\u003c\/span\u003e\u003cspan\u003e, President, Levick Strategic Communications, LLC coauthor, Stop the Presses: The Litigation PR Desk Reference\u003cbr\u003e\u003cbr\u003e\"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential.\"\u003cbr\u003e-\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eRonald J. Baker\u003c\/span\u003e\u003cspan\u003e, author, Professional's Guide to Value Pricing and The Firm of the Future\u003cbr\u003e\u003cbr\u003e\"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose.\"\u003cbr\u003e-\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJeffrey S. Pawlow\u003c\/span\u003e\u003cspan\u003e, Managing Shareholder, The Growth Partnership, Inc.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"AUGUST J AQUILA","offers":[{"title":"Default Title","offer_id":53749722775915,"sku":"pvx1787249541934","price":3.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/1268\/3883\/files\/client-at-the-core-marketing-and-managing-todays-professional-services-firm-hard_1.jpg?v=1787249550","url":"https:\/\/freshroasted.shop\/products\/client-at-the-core-marketing-and-managing-todays-professional-services-firm-hardcover","provider":"My Store","version":"1.0","type":"link"}